VADA

Meet your new summer essential 🏖️🐚☀️ — the VADA logo towel, now available in our Espresso and Blue Sky colorways. Perfect for beachside vacations, pool days, and everything in between, with more than enough ground coverage for wherever the season takes you.

This is the best towel you will ever own.
• 32 oz 100% cotton
• 34” x 70”
• Woven in one of the last remaining towel factories in the United States.

HANDMADE IN JAPAN 🕶️

Recently, we had the privilege of traveling to Japan to meet with our eyewear production team in Sabae. While there, VADA founder Katie had the opportunity to experience our current and upcoming collections in full production—witnessing firsthand the craftsmanship, precision, and care behind every piece.

A deeper connection to the process, and an even greater appreciation for the art of making.

VADA luck served on a silver platter✨

Featuring new collection pieces: Siren Stonefruit, Ozark Emerald, and our solid gold 777 necklace available in store and online.

Jonah wearing Trance Emerald, part of our new 777 collection. Shop in store or online!

Photo by: Cydney Holm
Set design: Emily Prestridge
Styling: emmy briggs barnette
HMUA: Megan - ATX MAKEUP ARTIST