Sarita Geisel Graphic Design

Branding & design project spotlight: CleftAlign™ for infant cleft care

I had the opportunity to support this surgeon-founded startup with comprehensive design support across branding, packaging, and illustration—all in service of a product system that helps babies born with cleft lip and palate. CleftAlign™ offers a more compassionate, accessible approach to pre-surgical cleft care through two thoughtfully designed products: LipAlign™ Cleft Lip Approximation Tape and the NoseAlign™ Cleft Nose Approximation Device.

My contributions included:
✔️ Visual identity
✔️ Packaging designs for both products
✔️ Instructional illustrations for caregivers

This project combined purpose-driven design with real-world impact—reducing family burden, simplifying care, and improving surgical outcomes for infants.

View my case study: https://www.saritageisel.com/cleftalign

Learn more about CleftAlign's innovative, compassionate approach to redefining cleft care for infants: http://cleftalign.com/

CleftAlign Case Study | Sarita Geisel Design See how thoughtful branding, packaging, and illustration helped position CleftAlign as a trusted innovator, elevating cleft care and improving outcomes for infants.

I'm excited to share a recent testimonial and case study from my branding and design work with client BuyDRM, a global leader in content security for premium video content.

"Our branding now feels more unified and professional than ever. Sarita’s graphic design skills and unwavering dedication to quality have been instrumental in helping us engage our audience and communicate our value effectively."
– Christopher Levy, CEO

To learn more about this project, see the case study below. If you'd like branding or graphic design support, please reach out to me at [email protected].

BuyDRM Case Study | Sarita Geisel Design See how I helped BuyDRM achieve industry-wide brand awareness with strategic graphic design. Explore my approach to visual identity, marketing, and trade show graphics for tech companies.

Everything starts with a dream 👯♀
Credit: