Sign Tracker
05/19/2026
Have you seen the latest Behind The Signs Episode yet?
Most sign shop owners lose jobs they should win, not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brilliant Speaker Academy, to dig into the one skill that separates shops that grow from shops that stay stuck: the ability to speak with confidence.
The Secret to Winning More Sign Jobs: Better Communication Skills Most sign shop owners lose jobs they should win, not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit d...
Most sign schop owners are losing jobs they should be winning - not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit with Victoria Lioznyanskya, founder of Brilliant Speaker Academy, to dig into the one skill that separates shops that grow from shops that stay stuck: the ability to speak with confidence.
Full episode available now!
Most shop owners dread disciplinary action because they think of it as kicking someone out the door. HR expert Vedelcia Garcia reframes the whole thing - and once you hear it this way, it changes how you lead.
This is the mindset shift that makes you a better manager - and protects your business at the same time.
Full episode available now! https://youtu.be/65M6MvZ507w?si=1qd2IksGxOn8rEDw
03/25/2026
We headed to Austin, Texas for a very special evening with the Texas Sign Association — and we brought the cameras. Joe and Liz hit the floor at the Austin Sign Bar, a one-of-a-kind sign museum (and graveyard for businesses that once were) to hang out with TSA members, chat with the executive director, and sit down with sign shop owners for some fun, candid conversations.
Real Sign Shops, Real Stories: Inside the Texas Sign Association We headed to Austin, Texas for a very special evening with the Texas Sign Association — and we brought the cameras. Joe and Liz hit the floor at the Austin S...
Hot Take: Discounting your work is hurting your business 🔥
and not just financially.
When you drop your price without knowing why - you could be sending the wrong message to your client.
Before you knock $500 off a quote, make sure you actually know your numbers. Know your break-even point, understand your "cost."
Watch the full episode here: https://youtu.be/fmo_dYUm9bQ?si=76LG0P3LoL3Xjdbr
Click here to claim your Sponsored Listing.
Contact the business
Telephone
Website
Address
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |