JLAP Consulting

For businesses that seek to build their brand and audiences, the answer is, both.

Is digital media a field for money or fun? - NCClinked Digital media is everywhere. With the playing field being equal to all, does everyone try to get into digital media for the money or just for fun?

It pays to invest in digital strategies, just ask The New York Times.

“The mission of this company is to deliver great journalism to the world,” Mr. Thompson said. “We attribute the recent success of our digital strategy to the fact that this mission drives everything we do — including our investment decisions.”

New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows The company’s first-quarter results showed total paid subscriptions reaching 4.5 million. Online ad revenue rose 19 percent, to $55 million, thanks in part to “The Daily,” a podcast.