Jono Long

A real marketing agency can tell you your cost per lead, cost per conversion, and what has improved (or declined) month over month.

They should be able to provide clear reporting, explain the numbers, and show you exactly where your marketing dollars are going.

If they can't answer those questions, they aren't running a marketing strategy. They're just running your budget down.

One of the easiest ways to create better content is to stop guessing and start paying attention to what people are already searching. Search bars tell you what your market is asking, what problems they are trying to solve, and what language they use when they go looking for help. When your content answers real questions instead of random ideas, it gets more useful and a lot more effective.