Covers For Life

Have you ever wondered how pink ribbons came to symbolize breast cancer awareness? A breast cancer survivor Charlotte Haley started distributing thousands of cards with peach-colored breast cancer awareness ribbons at a local supermarket. The editor-in-chief of Self Magazine, Alexandra Penney, heard about this and proposed a plan to promote it. Charlotte turned it down because she thought Self Magazine's proposal was too commercial. Because of legal reasons, Alexandra Penney and Self Magazine were unable to use Charlotte's peach ribbon, so they decided to go pink.