Round Square Strategy

What do a children’s book 📕, a grand feast 🥧 🍭 🍉 🧀 🍦 🧁 and a caterpillar 🐛 have to do with effective marketing and communications? As it turns out, quite a lot.

While meeting with one of our early learning clients last week, the photos of children's books on their office walls got us thinking. Check out these four tips for more intentional messaging from our Chief Strategy Officer, Jesica D'Avanza.

The Very Hungry Communicator: 4 Ways to Create More Intentional Messages - Round Square What can communicators learn from the Very Hungry Caterpillar? 4 tips to craft messages that don't leave your audiences with a stomachache.

With just a few days remaining in 2021, we're sharing a final glimpse at more work we've been proud to be part of this year.

𝐓𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲: In early 2020, Boys & Girls Clubs of America needed help communicating its life-changing mission to inspire more people to support the organization. They turned to Round Square and our friends at Streetlight Digital to optimize their integrated direct marketing program, grow online revenue and help make great futures possible for more kids who need us most.

𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: While the pandemic affected operations in ways none of us could have anticipated, Round Square quickly created content and campaigns that elevated the human service elements that Clubs provide, including meals and basic necessities to survive, child care for essential workers, and devices and support to participate in virtual school. By treating donors and prospects as partners, we were able to cultivate supporters with high impact, timely and relevant stories that related to their own lives. We've continued to connect Clubs to relevant messaging and moments throughout 2021 (see a sampling of this year's campaign creative in the photos). The result has been integrated, year-round storytelling and fundraising that blends data, technology and human emotions to drive meaningful action.

𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: During the past two years, we've helped Boys & Girls Clubs of America achieve triple-digit increases in online revenue and pageviews to News & Stories. The team has described our work as transformational, helping the organization “become more relevant” to prospects and donors, with “an incredible response nationwide.” We're proud to continue providing direct marketing and communications support that exceeds benchmarks and projections.

Gratitude is an understatement for the work we get to do.

Calling all nonprofit CEOs and executive directors: Please take several minutes to make your voice heard by completing this important State of the Sector survey. While data has emerged on donor trends and giving in this extremely challenging year, there are still many critical insights missing that this survey dives into, including innovation, diversity, equity and inclusion efforts, looking toward the future and more. Please forward to other nonprofit CEOs you know and/or work with as well. The more we know, the better we can do!

2020 State of the Nonprofit Sector Survey Calling all nonprofit CEOs: Take this brief survey by Sept. 30 to help the entire nonprofit sector better understand the continuing implications of COVID-19 and to chart a plan forward.