Be LUX

We’ve Been thinking a lot about the kind of company we’re building.

This piece from really resonated:

Technology should make systems more fair, not just more efficient.

At BE LUX, we’re being intentional about:
• fairness
• inclusion
• better incentives

Still building — but focused on doing it the right way.

After breaking down my own gig earnings (where ~75% went to fees), I realized I needed to share more context.

I’ve been building in this space for over 10 years.

This isn’t new for me — this is something I’ve invested real time, energy, and belief into.

Now that I’m also working inside the gig economy, I’m seeing the reality from both sides.

That’s why this conversation matters.

More coming soon.

Great afternoon at

Attended a fascinating seminar at the Digital Economy Lab discussing how AI is transforming productivity and the future of work.

One thing is clear: the future isn’t AI replacing humans — it’s AI augmenting human capability.

That’s exactly the vision behind BE LUX, where we’re building AI systems designed to empower workers and transform service industries like hospitality and the gig economy.

Excited to continue learning, building, and collaborating with this incredible community.

The future of work is being built right now.

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