Entrepreneur IQ

Most expensive Google keywords going into 2018? #1 is Business Services. The cost per click according to Wordstream is $58.64. This is followed by Bail Bonds, Casino, Lawyer and Asset Management. Organizations should remember that its cost per conversion that matters; not per click. Aim to optimize your quality score in the New Year to drive cost down up to 80%. Strategy is key. Learn more at eIQhub.com.

Facebook has announced PayPal as a new peer-to-peer payment option in messenger. This focus is specifically part of Facebook’s larger ambition to follow the lead of Asian chat apps like WeChat, which many view as an essential tool within its 963 million monthly active users. WeChat users utilize the app for everything – from staying in touch, to doing banking, and - most importantly from Facebook’s perspective - for shopping. Keep up with the latest Analyst notes at eIQhub.com.

Last week Facebook announced that their Snapchat clone, Facebook Stories were now available on all pages. With organic reach down 20% (Buzzsumo), stories are prime real-estate right now and show highest on feeds. Fast growth companies should leverage this to generate engagement and sales as the usage is predicted to increase. A large benefit of this to leverage is the ability to cross promote stories with Instagram. In terms of personalized, real and valuable content, Facebook Stories are non-negotiable for most fast growth companies. Learn how to dial in your fast growth strategy- eIQhub.com.