DTC Perspectives

What happens when you stop treating patients as an audience - and start seeing them as the heart of your story?

Join us for an upcoming session at the 𝟮𝟬𝟮𝟲 𝗗𝗧𝗖 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 (𝗔𝗽𝗿𝗶𝗹 𝟮𝟭-𝟮𝟯, 𝗕𝗼𝘀𝘁𝗼𝗻) that explores how a bold, patient-centered approach helped reshape oncology marketing.

𝗣𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗔𝗿𝗲𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲—T𝗵𝗲𝘆’𝗿𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆: 𝗡𝗨𝗕𝗘𝗤𝗔’𝘀 𝗡𝗲𝘄 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝘀 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗢𝗻𝗰𝗼𝗹𝗼𝗴𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗼𝗿𝗺𝘀

𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀:
𝗖𝗮𝗿𝗼𝗹𝘆𝗻 𝗔𝘂𝘀𝘁𝗿𝗶𝗻𝗴, Executive Director, Marketing, Oncology, 𝘉𝘢𝘺𝘦𝘳
𝗠𝗶𝗸𝗲 𝗙𝗼𝘅, SVP, Head of Health Marketing, 𝘚50

Join the to see Bayer, S50 and BGB reveal how patient insight, emotional connection, and leadership enabled a bold prostate cancer creative campaign - proving braver healthcare creative work comes from commitment, not chance.

If you're looking to push beyond conventional approaches and create work that truly resonates with patients, this session offers a compelling look at what it takes to get there.

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲:
https://myemail.constantcontact.com/The-oncology-campaign-that-put-patients-at-the-center.html?soid=1123057792767&aid=X3tAWEue9kU

Everyone’s using patient stories right now.
Very few are doing it well.

At the 2026 DTC National (April 21-23, Boston), this session breaks down what actually makes patient storytelling work - and why most campaigns miss the mark.

𝗛𝗼𝘄 𝘁𝗼 𝗨𝘀𝗲 𝗣𝗮𝘁𝗶𝗲𝗻𝘁 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗶𝗻 𝗗𝗧𝗖 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
Speaker: Patrick James Lynch, CEO, Believe Limited

This isn’t about “storytelling matters.”
It’s about what drives real connection and behavior.

✔ Why some stories resonate and others feel like ads
✔ How film creates impact other formats can’t
✔ What actually motivates patients to act

If patient storytelling is part of your strategy, this session will sharpen it.

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲:
https://myemail.constantcontact.com/---Stop-making-boring-patient-stories.html?soid=1123057792767&aid=qoYPPaWtx1Y