Lovendear Design

I am beyond honored to share this refined, grounded brand identity for Ashley Wells Design 🤎

I have a list of dream clients that I aspire to work with. Interior Designer was among that list, so it was definitely a pinch me moment when Ashley reached out!

Ashley Wells is an incredibly talented interior designer based in Chapel Hill, North Carolina. She is rooted in approachable sophistication, creative collaboration, and calm, curated design.

This brand is full of depth and intention - from beautiful timeless typography, a warm refined color palette, custom gardenia illustrations, textured marbled textures, and striped patterns.

On top of her beautiful brand visuals, I designed a collection of templates and resources to support her business journey. I built a custom Showit coming soon site complete with a portfolio and contact page integrated with her Honeybook contact form. Over the coming months, I will support her in expanding her website to include all her service offerings and additional information.

To support Ashley in delivering a seamless and professional experience for her clients, I created a set of thoughtfully customized tools tailored to her workflow. These include templates for Honeybook, Canva, Google Sheets, and an email signature template.

Can you believe we packed all of this into ONE week? My Brand Nurture Week service offering is packed with so much value to provide you the tools you need to grow and scale your business!

Read Ashley’s full case study on the blog today!

Rebranding? Here’s why a strategic launch plan is non-negotiable!

Without a proper launch strategy, you risk losing brand recognition, confusing your audience or missing out on new clients.

When Gigi C Weddings transitioned from Simply Telluride, we knew a simple name change wasn’t enough—her audience needed to feel connected to the new brand from day one.

Instead of just dropping a new logo and hoping for the best, we crafted a strategic, step-by-step launch plan that kept her audience engaged and excited throughout the transition.

💡 Here’s what we did to make Angela’s launch a success:
✨ Optimized her Instagram bio for maximum visibility
✨ Planned a strategic content rollout to introduce the brand in stages
✨ Designed engaging, on-brand launch graphics
✨ Wrote compelling captions that told the story behind the rebrand
✨ Kept everything organized & stress-free for a seamless ex*****on

💡 Thinking about rebranding your wedding business? Don’t let your hard work go unnoticed—your launch strategy matters!

💬 Drop a 🎉 in the comments if you’re considering a rebrand, or message me and let’s chat!