Open Concepts Digital Marketing

🇺🇸

Land of the free, home of the brave. 🇺🇸

Home of the free, because of the brave.
❤️🤍💙

Way to go!! 😁 You've almost made it through the first two months of a new decade! 🙆‍♀️ Which unfortunately means another set of updates to the Facebook algorithm! 🙄

Towards the end of 2019 the average Facebook post reach was down by 2.2%, meaning your business page was only being seen by 4% of your followers! 🙀

With all of these changes, stay ahead of the game with these tips for working with the Facebook algorithm:

1. GET YOUR AUDIENCE TALKING 👫
Provide content that is either funny, interesting or inspiring to get your audience engaged with your page.

2. POST WHEN YOUR AUDIENCE IS ONLINE 👩‍💻
Use your Facebook business insights to see when your followers are online. Newer is better. Now is best. But pay attention to what your audience is telling you.

3. POST QUALITY VIDEO LONGER THAN 3 MINUTES 🎥
Don't re-purpose videos from other sources. Create your own, original videos. The algorithm is increasing the influence of these three ranking factors: LOYALTY, LENGTH & ORIGINALITY.

4. SUPPORT YOUR ORGANIC WINS WITH ADS 💸
Organic content is great, but Facebook ads are the way to really grow your business. Take your best performing posts and add some budget so you can create scale.

What are your thoughts on Facebook's ever-changing algorithm? Are you confused? 😵 Frustrated? 😤 Let me know!