Chiro Patient Flow
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" I tried digital marketing, we got a bunch of leads and they didn't sign up for appointments." This is a common experience among DC's and theres a few reasons this can happen.
One is follow up time but even if you followed up IMMEDIATELY after getting a lead there can still be a tragic mistake your marketer made! Here i explain both follow up times, this crucial mistake and what we currently do to make the most out of the leads we get.
Are you a functional medicine Chiropractor who has A TON to talk about, but now sure how that pans out into an advertising campaign? Here we show how to build top of mind awareness and sift out those who've consumed the most of your knowledge, so that we can find patients who already have a high intent, and interest in what your sharing!
We didn't talk about his results here, but i believe they were getting 40 dollar leads with TWO major changes that could result in more affordable and still quality patients. One being the offer (79 dollar offer is REALLY high running against income targeting) AND forcing the patient to Call You is much higher friction than autofilling a FB lead form and us following up with automated SMS booking.
Finding people who can afford your service gives us the ability to put more appealing offers infront of them and still avoid total deal seekers. Now you can use a very low offer like a 19 dollar adjustment consultation and still around 50% of the people will commit to long term care!
12/22/2019
What is the best way to connect with your ideal patients? Studying over 30 Chiropractor Ad Campaigns, BY FAR the best results ive seen are from providing value upfront through a stretch or exercise.
Here is an example of how i would phrase a video (especially the front) to connect with someone over their issue without calling them out so we can get approved by FB.
I did this as a massage therapist, but the offer at the end i phrased as a Chiropractor. Also you can just ask them to call at the end instead of my corner CTA Haha XD!
Chiropractor Ad Example From studying over 30 Chiropractor Campaigns, the MOST effective ads ive seen provide value upfront in the form of a stretch or exercise. Here i show how i w...
12/17/2019
Are you a functional medicine Chiropractor who has A TON to talk about, but now sure how that pans out into an advertising campaign? Here we show how to build top of mind awareness and sift out those who've consumed the most of your knowledge, so that we can find patients who already have a high intent, and interest in what your sharing!
We didn't talk about his results here, but i believe they were getting 40 dollar leads with TWO major changes that could result in more affordable and still quality patients. One being the offer (79 dollar offer is REALLY high running against income targeting) AND forcing the patient to Call You is much higher friction than auto filling a FB lead form and us following up with automated SMS booking.
How to Brand a Functional Medicine Practice So You Can Be Top Of Mind AND Profitably Drive Traffic. Are you a functional medicine Chiropractor who has A TON to talk about, but now sure how that pans out into an advertising campaign? Here we show how to buil...
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