AFJ Consulting

Market research can be a difficult aspect of business. At AFJ Consulting, with services such as internet focus groups, mobile surveys, and market segmentation, we're hear to make the process easier! With nearly two decades of experience, AFJC provides cost-effective and adaptive solutions to your marketing needs. Learn more at https://buff.ly/3w2KzuH!

Starting a small business requires a lot of work on a small budget and we completely understand! There are lots of day-to-day tasks that need prioritization, and the thought of adding market research on top of that might seem like a joke.
But did you know that skipping out on market research can hurt your business? Without a proper understanding of your target market, you could miss out on information vital to creating/refining the products or services your customers desire.

At AFJ consulting we take pride in walking this journey with you. We work around your needs and budget to help you build a stable foundation of information for your business. We’re here to chat! Book a free consultation here: https://buff.ly/2TVXK2A or contact us on 404-480-0358 or at [email protected]

Have you ever wondered whether there's a difference between 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡? You have probably used these two terms interchangeably, but here are some qualities that differentiate them.

𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 studies a target market. It delves into a variety of the target market’s areas: needs, wants, spending habits, and characteristics. It can also make comparisons with the competition and industry standards. Market research is the first port of call for a business to assess how viable new goods or services are for their target market. In the process, it can often reveal new target markets and customer wants and needs.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡, on the other hand, is much broader, covering the conception, development, placement, and evolution of a product or service, its growing audience, and its branding – all the way from brand awareness to brand equity.

We could sum it up like this: Market Research is a subset of Marketing Research. Ready to learn more? Talk to us: 404-480-0358 |[email protected]