KEEN

Meta just unlocked Threads ads worldwide, officially turning the platform into a fully monetized channel for advertisers.

With hundreds of millions of active users and growing fast, Threads is quickly becoming a serious player in real-time conversations—and a big new opportunity for brands.

What changed, why Meta moved faster than expected, and what this means for advertisers. Read the full article 👉 https://workwithkeen.com/2026/01/22/meta-announces-global-expansion-of-threads-ads/

2 seconds vs. 6 seconds… does it really matter?

Reddit thinks so — and the data backs it up.

Advertisers using Reddit’s new 6-second Engaged Video View optimization saw:
+130% view-through rate
+71% video completions

If video is part of your 2025 strategy, here’s why this new option could change your results: https://workwithkeen.com/2025/09/17/reddit-adds-6-second-video-view-optimization-for-advertisers/

🚀 Tech marketers, are you sleeping on Reddit?

A new report shows Reddit ads aren’t just “fun” — they’re highly effective. In fact, tech brands are seeing better ROAS than on 4 of 5 other social platforms.

Why? Engaged, niche communities. Insightful conversations. And yes… even text-based ads perform surprisingly well.

If you’re running tech campaigns and haven’t tapped Reddit yet, it might be time to rethink your strategy.

Check out the full findings here: https://workwithkeen.com/2025/09/09/reddit-highlights-the-value-of-ads-for-tech-marketers/

👀 Still measuring Meta ads the old way?

You might be missing the conversions that really count.

Meta just dropped more details on its incremental attribution tracking—a machine learning–powered model that goes beyond “last click” or 7-day windows to show how your ads actually drive sales.

If you’re running ads and only relying on standard attribution, you could be seriously underestimating performance.

🔎 See what’s new (and why it matters): https://workwithkeen.com/2025/09/04/meta-shares-more-info-on-its-incremental-attribution-tracking/