Cash Afloat

Everyone in your business is in sales.
The receptionist who answers the phone is in sales. Your customer service people are in sales. And the business owner is in sales.

But here’s the deal…

As a business owner or entrepreneur, it’s not enough for you to be “in sales.” You must become a sales leader.

No matter how exceptional your product is, you still need to sell it.

Entrepreneurs are in sales.
Steve Jobs sold the first iPhone from the stage. Even though he had a rabid following, he had to sell it.

Artists are in sales.
Vincent Van Gogh, one of the greatest artists who ever lived, sold only a single painting in his lifetime…

No wonder he was malnourished, depressed, and chopped off his ear.

Actors are in sales.
A-list actors like Kevin Hart and Mark Wahlberg need to sell their comedy specials and movies.

Fortune 500 CEOs are in sales.
Former Goldman Chairman Lloyd Blankfein had to sell Goldman on hiring him. They rejected him when he applied coming out of college. But he still worked his way to the top through a side door.

US Presidents are in sales.
They sell voters on their policies, programs, and personality.

Even world-famous events need to be sold.

Speaking from personal experience, you can’t pack 34,000 people in a Miami Stadium on Super Bowl weekend for a business conference without selling people on why they needed to attend the event.

There’s a science to selling… and there are tools for selling.

You need these if you are going to grow your business.
That’s why Sales is one of the core disciplines

By Grant Cardone.