Driven Lighting Group

Welcoming Chris Nichols to the DLG team as our Social Media & Community Marketing Manager! Chris has a true passion for all things automotive. From childhood, you wouldn't be able to find many photos without a vehicle of sorts in his possession. Growing up in Florida, he & his dad would attend all sorts of races such as Nascar's Daytona 500. Into his teens, he found a natural passion for automotive car care as he would wash his family's vehicles. This got him into starting a "side hustle" while attending High School. Even after landing a Sales & Marketing job through an offroad fabrication shop, he would find himself regularly booked for his detailing services after hours & on weekends.

In 2018, Chris took a leap of faith moving to Atlanta, GA making his "side hustle" a full-time mobile detailing business, Nifty Nichols Detailing. Because of his meticulous work, enthusiasm, & passion, his brand became globally recognized in the detailing industry. Working directly with well-known brands such as GTECHNIQ at nationwide training classes & events. He has built a social media following of thousands across multiple platforms and continues to excel in his forward-thinking approach. After five years of building his business into a full automotive concierge service for vehicle protection, repair & upgrades, he decided to take a new career path with DLG. We are excited to have Chris's talents & experience brought to the family!