Josh Hughes

Athens biz friends, the most critical piece of marketing for any business is your offer.

But when I say “offer”, I don’t mean “what are your services?”.

I mean what is on your hook? Why should someone click on your ad or respond to your post right now as opposed to “someday/maybe”?

Too many biz owners get stuck here because they can’t come up with a powerful offer, or they aren’t sure what will work.

The beauty is that you don’t have to reinvent the wheel. Ask yourself “what offers/promotions are people responding to in my industry?”

The data is out there if you just think about where to look.

Here’s a semi-related picture of me with a fish. Blessings 🙏