Fitz Storage Solutions

Your self storage tenants are staying 19 months on average. Most facilities are still pricing for 12.

That's where the money is hiding.

Storable just released data showing the current average length of stay sits at 19.3 months, up from 9 to 14 months pre-pandemic. The lifestyle shift made it happen. Renovations got longer. Remote work made spare rooms permanent offices. Downsizing parents moved in with adult kids and the keepsakes followed.

Here's the catch.

Move-in rates fell 10.7% in Q4 2025 because operators are fighting over fewer new tenants. Meanwhile, the tenants already in your facility are sitting at the same rate they signed up for at move-in. Sometimes for two years.

Every facility we take over has this same gap. Existing customer rate increases that haven't run in over a year. Long-term tenants paying the lowest dollar per square foot in the building. Retention that quietly turned into revenue loss.

The fix is not complicated. It is just disciplined. Behavioral pricing tied to length-of-stay milestones, market signals, and the right timing. That's what COMPASS does for every facility we manage.