Das was 2022

It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.

Luck has always helped the realization of a goal.

The Beauty world is turning, moving and changing. Beauty ideals are transforming, consumers become more demanding and purpose is a value that counts.
Schwan Cosmetics has been part of this development since 1927. Back then, we invented the world's first cosmetic pencil. The "Schwan Cosmetics Eyebrow Pencil“ and our customer-centric corporate philosophy laid the foundation for countless other innovations and decades of successful growth.