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WHEN INSPIRATION BECOMES IMITATION: BRAND IDENTITIES (LOGOS) BEYOND TEMPLATES AND INSPIRATION PLATFORMS by Ifeoluwa Sopeju on Medium.

Now that the trending debate on the recent logo rebrand by Jaiz Bank has fizzled out [I want to believe so], I feel this is the appropriate time to draw the attention of many to a critical issue that relates to business owners, startups, small and medium sized organization, large organizations/corporations, as well as freelance designers, brand design teams and agencies.

In the world of branding, a logo is more than just a symbol. It is a legal asset, a strategic differentiator, and the most visible expression of brand identity.

But what happens when two or more logos (from entirely different industries) look strikingly alike?

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Client:
Tender Hearts Foundation

Service:
Editorial Design

Deliverables:
Company Profile

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