SentiOne

15 years ago, the internet looked very different.
📱Instagram was just beginning to gain its first users.
🎵 TikTok didn't exist yet.
🤖 Artificial intelligence was mostly associated with science fiction rather than everyday work.

Since then, almost everything has changed. New platforms have emerged, the way we communicate has evolved, and the pace of information has reached unprecedented levels.

Yet one thing has remained the same: people continue to share their opinions, emotions, and experiences online.

For the past 15 years, we've been helping businesses understand them.

Meet us and let's talk about your brand💙

The photo shows only a small part of our team, but we're proud to say that 15 years of experience is, above all, about the people - our entire 👥

Over the years, the internet has evolved, technology has advanced, and our customers' needs have changed. One thing, however, has remained constant: the passion and dedication of the people who, every day, build solutions that help businesses better understand what's happening online.

Behind every analysis, every new feature, and every successful implementation are the people whose expertise, experience, and commitment continue to drive SentiOne forward.

A huge thank you to everyone who has been and continues to be a part of this journey. Thanks to you, we're celebrating 15 years today, and we're excited for all the chapters still to come 💙

🔹 AI should never be the goal itself. Its true value lies in helping organizations make better decisions, understand customers more deeply, and improve everyday business processes.

In the latest issue of Gazeta Finansowa PL, our Business Director, Jan Kołątaj, shares his perspective on why successful digital transformation doesn't start with technology—it starts with understanding your business.

In the article, Jan discusses:
🔹 why data from the internet and social media has become one of the most valuable sources of customer insights,
🔹 how social listening enables better, data-driven business decisions,
🔹 why AI should enhance teams' work rather than be implemented just for the sake of innovation,
🔹 how businesses can turn data into meaningful actions and a sustainable competitive advantage.

As Jan puts it:
"The biggest mistake in digital transformation is starting with technology. Real transformation begins with understanding business processes and identifying the areas where technology can create genuine value."

A big thank you to Gazeta Finansowa for the opportunity to share our perspective on the practical applications of AI and social listening in today's business landscape.

Daniella Boda - congratulations on a great interview and such an insightful perspective on how our industry is evolving.

We especially like the idea that AI doesn't tell us what to do it helps us make better decisions. That's exactly where we see the greatest value of this technology.

We're also delighted that, as , we can be part of the Hungarian Marketing Association community, and we're looking forward to many more inspiring conversations ahead.

Congratulations, and best of luck with your upcoming projects! 🚀

📊 Social listening is more than just collecting data.
It’s about turning conversations, mentions, and trends into actionable business decisions.
Discover 7 best practices that help you get the most value from your monitoring efforts.