AAMfunnel

What you should allocate your digital marketing budget to in 2022

1. Video ads. Short-form videos, like on TikTok or Instagram Reels are definitely here to stay. But longer formats, like branding storytelling, don’t go anywhere either. So high-quality video content is what you would need in 2022 for sure.

2. Influencer marketing. It works great for various businesses now and will do next year. It’s social proof, so it will always be relevant.

3. Omnichannel strategies. The practice of using one or several platforms as an opening channel and others as closing ones showed good results for many e-commerce businesses in 2021. With sufficient budget, it’s definitely worth testing.

4. High website loading speed. This is essential in 2021 as it influences how long users stay on your website as well as it affects your ad costs. Make sure your website loads fast, smoothly, and is mobile-optimized.

What else do you think would be trending in 2022? Share what you think in the comments below!