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๐๐'๐ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ ๐ถ๐๐ป'๐ ๐๐ต๐ฎ๐ ๐บ๐ผ๐๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐๐ต๐ถ๐ป๐ธ
During our latest podcast, Bohdan Lopatiy, Lead Product Manager at Flo, shared an interesting perspective on where AI is creating real value.
The latest AI models are becoming incredibly capable.
But the biggest impact doesn't come from adding AI to every existing workflow. It comes from rethinking how work gets done in the first place.
One area where Bohdan has seen meaningful results is creative production. AI helps teams generate more ideas, explore more hooks, and test more creative variationsโgiving marketers more opportunities to discover what truly resonates with users.
The goal isn't to replace people.
It's to remove repetitive work, speed up experimentation, and give teams more time to focus on decisions that matter.
๐ฅ Watch the full episode to hear Bohdan's full perspective ๐ https://youtu.be/_VH2ePPA--M
Where has AI made the biggest difference for your team?
17/06/2026
๐๐ป๐ฎ๐น๐๐๐ฒ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ถ๐ป ๐ฆ๐น๐ฎ๐ฐ๐ธ
Dashboards were supposed to make decisions easier.
Instead, many teams spend hours opening reports, comparing metrics, and searching for answers.
The real question is:
"Why did it happen?"
AI agents are changing analytics from reporting systems into decision systems. Instead of digging through dozens of charts, you can simply ask:
"๐๐ฉ๐บ ๐ฅ๐ช๐ฅ ๐ต๐ฉ๐ช๐ด ๐ฑ๐ถ๐ด๐ฉ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ฑ๐ฆ๐ณ๐ง๐ฐ๐ณ๐ฎ?"
"๐๐ฉ๐ช๐ค๐ฉ ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐จ๐ฆ๐ฏ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ต๐ฉ๐ฆ ๐ฉ๐ช๐จ๐ฉ๐ฆ๐ด๐ต ๐ณ๐ฆ๐ท๐ฆ๐ฏ๐ถ๐ฆ?"
"๐๐ฉ๐ข๐ต ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆ๐ฅ ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ณ๐ฆ๐ฅ ๐ต๐ฐ ๐ญ๐ข๐ด๐ต ๐ธ๐ฆ๐ฆ๐ฌ?"
And get answers immediately.
The future of analytics is conversations with your data. That's one of the reasons we built the Reteno Agent for Slack: to bring insights directly into the place where decisions already happen.
Less reporting. More action.
Learn more, what else can you do with Reteno Agent: https://docs.reteno.com/docs/reteno-agent-in-slack-use-cases
15/06/2026
๐ ๐ผ๐๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐ฎ ๐ฝ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ
The problem is that the longer you work in product growth and retention, the more you realize there isn't one.
In our latest Reteno podcast episode, Oleksii Choban (Superhuman, formerly Grammarly, Speechify, and Amboss) shares why lifecycle marketing is becoming less about campaigns and more about systems thinking.
Some of the biggest takeaways:
โข Lifecycle marketing is no longer just email and push notifications
โข AI is making marketers more effective, not obsolete
โข Operational efficiency is becoming a competitive advantage
โข The best teams borrow ideas, not playbooks
โข Adaptability may be the most valuable career skill in the AI era
One quote that stayed with us:
"There is no playbook."
And that's probably good news. Because the strongest growth teams are building their own.
No time to watch the whole version? We prepared a summary on our blog๐ https://reteno.com/blog/there-is-no-lifecycle-marketing-playbook
๐ช๐ต๐ ๐ฎ๐ด๐ถ๐น๐ถ๐๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ ๐๐ต๐ฒ๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐-๐ฝ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐
Everyone wants an AI strategy. The problem? There isn't a proven playbook yet.
As AI products flood the market, companies face a new challenge: how do you explain value when users are overwhelmed by AI promises and AI-generated content?
In this clip from Retention Podcast #3, Oleksii Choban, Lifecycle Marketing Manager at Superhuman, shares why agility matters more than certainty โ and why trust may become the most important competitive advantage in the AI era.
๐ก No established rules
๐ก No guaranteed frameworks
๐ก More AI content, less user trust
The teams that win won't necessarily be the ones with the most AI features.
They'll be the ones that communicate value clearly and build stronger brands.
๐ฅ Watch the full version: https://www.youtube.com/watch?v=UqTrSIIe3hc
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