Reteno

The uncomfortable truth about lifetime pricing in utilities: it's not really a premium strategy, but rather a last-ditch effort to salvage users you're about to lose, according to Ivanna Horobets from JATAPP

New report is live: 6B+ messages analyzed across 500+ apps. Benchmarks + key flows for 2026. Link in comments.

A/B testing sometimes is about learning what NOT to do (the hard way).
Welltech's discovered that calling users "lazy potatoes" in push notifications was... let's just say, not the conversion winner they've hoped for. The App Store had thoughts. Many thoughts.

But here's the thing: bold hypotheses lead to real insights. Even when they crash and burn, they teach you more than playing it safe ever could.

Testing tone of voice? Experimenting with messaging? The only way to know what works is to actually ship it and see what happens.

What's the wildest test you've ever run? Drop it in the comments 👇