AWA

Who should I target?
One of the biggest decisions you’ll make with your Facebook Ads is who you want to target. There are a few ways to build an audience. You can create an audience based on demographic information, geography, or a specific interest that people have noted on their profiles. You can also create a lookalike audience—these are people similar to those who already like your organization’s page or are similar to an uploaded list. For the latter, you will need to upload your email list and Facebook will match as many records to active profiles as it can based off the information you provide. When creating an ad you can set it to be delivered to a lookalike audience, a custom audience, or a combination of both. Facebook will give you a projected reach based on the audiences you choose, unless it’s only an audience based on an uploaded list. In this case you won’t get an estimate due to privacy concerns.