Hawkk Media

To my fellow 20 y.o.s marketeers...

I don't think it's spoken much about how much of a whirlwind your 20s are...

Not only that,

I don't think it's spoken much about how much of a whirlwind your 20s are MEANT TO BE...

This is a time to gather as much experiences (I like to think of it as data) to know what you like and what you don't like...

In my 20s I've:

👉🏿 Been a cashier
👉🏿 Volunteered
👉🏿 Managed studies and work
👉🏿 Managed over 50+ social media clients/projects

I've also:

👉🏿 Burned out
👉🏿 Been made redundant
👉🏿 Experienced real bad mental health
👉🏿 Questioned what on earth I'm doing
👉🏿 Heard 100s of 'No's' and rejections

I don't say any of this to brag or to ask for pity

(I shout about my secret sauce all the time!)

I say this to show you the result of trying a million things and not being worried what others around me thought of me.

It'll all make sense in the end and it's key for you to keep faith!

Keep going.

🚽📸 Yesterday, I stumbled upon an intriguing washroom tissue wipes ad while, believe it or not, attending to nature's call.

It got me thinking about the essential elements of an effective ad and why they matter in today's fast-paced world.

So, here's a little insight for all the marketers and ad enthusiasts out there!

✅ An effective ad should:

1. Capture attention: With an ocean of content out there, grabbing the audience's attention quickly is crucial. The ad I encountered did just that with its eye-catching design and clever placement.

2. Communicate clearly: The message should be crystal clear, concise, and easy to understand. The wipes ad left no room for confusion, highlighting its key features and benefits.

3. Provoke emotion: Tugging at heartstrings or evoking laughter can create a lasting impact. This ad used humor in a relatable context, making it memorable and shareable.

4. Encourage action: An ad should inspire the audience to take action, be it visiting a website or making a purchase. This ad featured a strong call-to-action, creating a sense of urgency.

5. Be relatable: Connecting with the target audience on a personal level is key. The washroom tissue wipes ad did so by presenting a common situation we've all experienced, making it easy to relate to and remember.

6. The art of advertising is ever-evolving, and understanding these fundamental elements can help brands create ads that resonate with their audience. Now, I'd love to hear from you! 🤔❓

Have you come across an ad recently that made a lasting impression? Share your experience and what made it so effective!

Let's discuss why ads rely on emotions.

Emotion drives decision-making.

3 reasons ads needs emotions

1. Connection:

An ad's emotional appeal goes beyond selling a your service. Emotional ads are more effective. Humour, joy, surprise, and even melancholy can attract viewers.

2. Action:

Emotional decisions are common. Emotions can sway viewers to buy your service.

"People buy with emotion and justify with logic" is my mantra.

3. Memorable

Emotions can boost brand loyalty. Emotional ads are more memorable.

Do you think emotions are important when it comes to marketing/advertising your kitchen remodeling business?