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Amazon has provided a wider market to the sellers and buyers and they should capitalise on the opportunity provided by this e-commerce platform to achieve better growth of business, said Islamabad Chamber of Commerce and Industry (ICCI) President Muhammad Shakeel Munir.

He pointed out that the global e-commerce market was projected to cross $5 trillion in 2022 while online retail sales would surpass $6 trillion in 2023, therefore Pakistani business community should try to capture a better share in the growing market to boost trade and exports. Munir was speaking at a training session on e-business on Amazon platform organised by the ICCI in collaboration with the Trade Development Authority of Pakistan (TDAP).

He highlighted that Pakistan’s e-commerce market was likely to cross $7 billion in 2022 and $9 billion by 2025, which showed that the country was emerging as a promising market for online business.