Ghauri LaunchPad

In this video, M Tauseef Ghauri explains how individuals living abroad can explore ecommerce opportunities, including platforms like Amazon, eBay, and regional marketplaces, while understanding sourcing and operational planning.

This session focuses on practical ecommerce education, platform basics, and supply chain considerations when working across countries.

In this video, you will learn:

- How online marketplaces work in different countries
- Basics of setting up ecommerce accounts abroad
- How cross-border sourcing and supply chains operate
- Logistics, courier handling, and order fulfillment fundamentals
- Managing ecommerce activities alongside studies or jobs
- Real-world ecommerce case discussions and learning experiences

This video is useful for students, expats, and individuals interested in learning how global ecommerce works.

In this video, M Tauseef Ghauri explains how influencer marketing works, how brands can experience sudden demand, and why product readiness and operational planning are critical before launching influencer campaigns.

You’ll learn practical strategies to prepare your business so influencer-driven traffic is handled smoothly—without operational issues.

In this video, you will learn:

- How influencers generate strong traffic and buyer interest
- Why your store (Shopify / WordPress) must be prepared before campaigns
- Inventory and dispatch planning for high-demand periods
- Managing customer support during influencer promotions
- Understanding return ratios and planning ahead
- Using influencer marketing effectively without disrupting operations

This video is useful for brand owners, ecommerce sellers, Shopify users, and businesses planning influencer collaborations.