Cavite State University - ATBI

𝗖𝘃𝗦𝗨-𝗔𝗧𝗕𝗜 𝗷𝗼𝗶𝗻𝘀 𝗗𝗜𝗦𝗘𝗡𝗬𝗢, 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 𝗮𝗻𝗱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀

The Cavite State University – Agri-Aqua Technology Business Incubator (CvSU-ATBI) proudly participated in the 5-day DISENYO (Designing Interventions to Strengthen ENterprises and Yield Opportunities) Workshop organized by the Design Center of the Philippines in partnership with DOST – Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development.

Representing CvSU-ATBI, Rhuzel Leinster Dean J. Julian, Project Technical Assistant IV, actively engaged in immersive sessions covering product-market fit, value proposition development, marketing, branding, and circular economy models to strengthen our commercialization strategies.

The workshop was co-designed and led by Ms. Maria Leah Peachy Pacquing, she discussed with valuable insights from distinguished speakers:
• Pia Roxas Campo of Pure Oceans on Marketing and Branding
• Rafael Dionisio of MAD Travel on Circular Economy and Sustainability
• Zedrik Avecilla of PARMS on the Extended Producer Responsibility (EPR) Law

The program was formally welcomed by Rhea O. Matute and Lucy A. Lastimosa, highlighting the strong collaboration between DCP and DOST-PCAARRD in enhancing ATBI competitiveness nationwide.

As part of the applied learning component, CvSU-ATBI featured Pintaya: Dragon Fruit Dye as its case study technology. Through guided interviews and collaborative sessions, insights were gathered from lead inventor Engr. Arnel Feraer, incubatee Ms. Maureen Martillano, and collaborator Ms. Bridgette Dolor of the BRITE Center. These inputs will help refine Pintaya’s market positioning, strengthen its value proposition, and integrate sustainability principles into its product development and branding strategy.

The five-day workshop concluded with a facility tour at the Likhang Filipino Exhibition Halls, home to the DTI - Design Center of the Philippines, the re:Source Center, and a six-gallery showroom showcasing outstanding Filipino designs and products—an inspiring reminder of how thoughtful design elevates local enterprises to global standards.

The DISENYO journey continues. Learning applications will also be extended to Biomass Pellets, alongside scheduled interviews and site visits with the Design Center of the Philippines. Echo-sessions will likewise be conducted to cascade insights and tools to our incubatees and innovators—ensuring that design thinking and circular economy principles are embedded across our technology portfolio.