Paper Crane Digital

How often should I be posting? This is one of the most commonly asked questions during a sit down with a client.

Of course, there is so much more to a successful social media marketing strategy than just posting at the right frequency, however pressure to find that sweet spot of optimal posting is always there.

Unfortunately there is no cookie-cutter, one size fits all amount.

I have read numerous articles and blogs that throw numbers at you. 3-7 times a week! Every day! Every second day! And I call BS.

They way the Meta algorithm works is based on genuine engagement and consistency.

So with that in mind, the answer to the pesky question of how often should I post is - WHATEVER WORKS FOR YOU.

The amount you post needs to be consistent. And consistent over a long period of time.

So, if you have the capability and the capacity to post every day. Do it!

If posting once a week fits better with your work/life schedule, that works too.

Just whatever you choose, it needs to be consistent. It's as simple as that.

So don't go in guns a-blazing and post every day to feed, and multiple stories if it is not something you can keep up with. Its best to start small, and build as your content creation and scheduling processes are ironed out.

Did this help?
Let me know in the comments what else you need to know about SMM!!