Luminova Design

Archetypes originated from Swiss psychiatrist Carl Jung, who said that in all of the stories ever told by man, there are a number of familiar journeys or characters that are archetypal.​​​​​​​​​​​​​​​​​​Psychological archetypes are therefore universal concepts that are embedded in humanity’s conscious and their subconscious thought. They can stimulate us emotionally and psychologically.

Branding is how people feel about you, your products and services at a gut level. Since brands are like people, we can explore them in the same way we explore ourselves, and develop unique insights and approaches to brand positioning and strategy.

Archetypal branding allows you to research and uncover who you are at a deep level, and anchor your brand behaviour to the beliefs that are already embedded within humanity’s perception of that archetype. The more you can align your brand with the archetype and its related behaviour, the more trustworthy and cohesive your brand has the potential to become.

Internally, by understanding and using your archetype as a guiding framework for your brand, strategies and decisions will come more naturally, communication will be easier, and valuable ideas and energy will flow.

✨✨ For the full article check out link in my bio. ✨✨

🥰🥰🥰 CLIENT LOVE⁣
I'm so grateful for the clients who approach me to support them with their entrepreneurial ideas and visions. I can honestly say that I love what I do. I love helping the soulpreneurs, the small businesses, the corporate clients, I genuinely love the wide variety of projects I get to work on, the different problems to solve.

From branding concepts for financial services businesses to sacred alchemists of the soul. I'm not bothered by what your business is, what you do, whether you are male or female, to me I love supporting PEOPLE who have great ideas and passion to keep walking a path that allows them to fulfil their purpose and that brings them joy, freedom and ultimately happiness and in return that fulfils me.

I’ve had a number of shoots with woman this year who are anchored in their wise crone energy. I hold so much reverence witnessing this phase of life for the feminine. Connected to the deep well of their inner knowing that comes from their life experience. Connected to what they stand for. Honouring this incredible woman who I’ve so appreciated getting to know in the photography and design realms in the context of vocation and purpose. We have been exploring possibilities together and what’s unfolding right now in my Conception Container is nothing short of brilliant and inspiring. ✨🫶😍

Winter textures . Felt so good to get the family out of the house today!!