VENI Design

NOT IN THE FRIDGE, BUT IN THE FREGGIE.

Not every fruit or veggie you have to keep in the fridge, but where to keep those which don’t need to be kept in the fridge, but still conserve them in the best way? Well ventilated, in darkness or light, in a dry or humid, open or closed, cool or warm place. FREGGIE has it all.

Introduction:

FREGGIE is a cabinet specially designed for fruits and vegetables that don’t need to be stored in the fridge and saves you a full countertop. The name FREGGIE is a combination of the words fruits and veggies.

Mission:

FREGGIE provides a qualitative and unique place to store your fruits and vegetables, in where they will be optimally preserved and organized.

Product analysis:

FREGGIE is an innovative kitchen cabinet designed to store fruits and vegetables outside of the fridge. The design is specially adapted for certain kinds and sizes of fruits and vegetables. The terms arranging and categorizing play an important part in de appearance of FREGGIE. This resulted in a geometric style. Also, I thought about how to conserve the food in the best way and that’s why the shape, the material, the transparency and the layout of the cabinet are adjusted to one another. The utility value mainly lies on the functionality with a focus on distinctive design. FREGGIE gives a feeling of simplicity, subtlety and playfulness.

Finished making the concept design of FREGGIE the fruits and veggies cabinet in 3D software program Rhinoceros.

FREGGIE will be real soon; making it 1:1 size is still in progress.
Look forward to the launching in the end of June.

The past weeks of semester 2, I have been working on two projects for packaging design class. Today the first quarter of this semester was finished with the final presentation.

For the first project I had to choose a snackbar for which I wanted to redesign the whole brand including the logo, packages and an new store experience. I chose Febo.

For more information about this project, please take a look at my website: www.venidesign.nl

An autonomous art book with handdrawn lineal and organic patterns and structures. Made as an assignment for the first semester of visualisation class.

Another completed project I worked on in my free time; eight postcards with Illustrations of cute baby animals. This set of eight postcards consists of four series (two cards per serie):

- Antartica serie: pinguïn and polar bear card
- Australia serie: wombat and koala card
- Forest serie: rabbit and fox card
- Jungle serie: hippo and elephant card

Copyright © 2014 Vera Nieuwenstein, All Rights Reserved. Copyright protected by Myows.