Return To Roots Cultural Foundation

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RETURN TO ROOTS CULTURAL FOUNDATION LAUNCHES INITIATIVE TO PRESERVE AFRICAN HERITAGE

A new cultural initiative, Return to Roots Cultural Foundation, has been established to preserve, promote and reawaken indigenous African heritage, values and creative expressions across generations.

The Foundation, which operates from Badagry, a town noted for its rich historical and cultural significance, said it is driven by the belief that sustainable development, identity and community pride are deeply rooted in culture.

In a statement issued on Thursday by its Secretary, Mr. Khayrat Akinwale, the Foundation noted that rapid modernisation has continued to distance young people from history, language, customs and traditional knowledge systems.

According to the statement, Return to Roots Cultural Foundation is positioned as a bridge between the past and the present, deploying culture as a tool for education, tourism development, creative enterprise and social cohesion.

It said the Foundation’s programmes would cover cultural documentation, heritage advocacy, community-based initiatives, festivals, storytelling, research and strategic partnerships with creatives, institutions and custodians of tradition.

“The focus of the Foundation is not nostalgia, but relevance, ensuring that culture remains lived, taught and economically viable,” the statement said.

The Foundation added that in the coming days, it would release media materials detailing its vision, leadership structure, focus areas and upcoming initiatives, with particular emphasis on programmes designed to engage communities and young people.

Return to Roots Cultural Foundation also called on stakeholders, cultural practitioners, institutions and members of the public to support and participate in the initiative.
It described the journey as one anchored on identity, responsibility and collective memory.

INTRODUCING RETURN TO ROOTS CULTURAL FOUNDATION

Our foundation, RETURN TO ROOTS CULTURAL FOUNDATION, is a cultural initiative established to preserve, promote, and reawaken indigenous African heritage, values, and creative expressions across generations. Our Foundation is driven by a clear conviction that sustainable development, identity, and community pride are rooted in culture.

At a time when rapid modernisation continues to distance young people from history, language, customs, and traditional knowledge systems, we position ourself as a bridge between the past and the present, using culture as a tool for education, tourism, creative enterprise, and social cohesion.

The purpose Foundation’s work spans through cultural documentation, heritage advocacy, community-based projects, festivals, storytelling, research, and partnerships with creatives, institutions, and custodians of tradition. Our focus is not nostalgia but relevance, ensuring culture remains lived, taught, and economically viable.

Over the coming days, we will be sharing media materials outlining our vision, leadership structure, focus areas, and upcoming initiatives. These releases will provide deeper insight into our mission and the programmes designed to engage communities, especially young people.

RETURN TO ROOTS CULTURAL FOUNDATION invites stakeholders, cultural practitioners, institutions, and the public to join us as we begin this journey, one rooted in identity, responsibility, and collective memory.

Welcome to Return To Roots Cultural Foundation Studio, where culture and creativity collide, and every impact begins with purposeful intention.

At Return To Roots Studio, we understand that every tradition carries invaluable lessons, every gathering inspires powerful visions, and every location serves as a gateway to meaningful purpose.

We are committed not only to preserving our heritage & culture but to reimagining, revitalizing, and reigniting what it truly means to be African in every space, time, and expression.

As a dynamic hybrid organization comprising the Return To Roots Cultural Foundation and African Feast Limited, we drive cultural preservation, create meaningful community impacts, and fuel sustainability through innovative creative enterprises and tourism.

RETURN TO ROOTS- deeply rooted in culture and boldly designed for the future.