Coach Toby Jonah

⚠️You don’t need to “find your niche” before you start posting.
You need momentum.

Post random thoughts.
Post consistently.
Build the muscle first.

Call it a Random Thoughts Series (RTS).
7 days. 10 days. 30 days.

Clarity comes after consistency, not before.

Just start.

Most ad platforms are quietly phasing out detailed targeting.

Before, running ads felt like operating a control panel —
“Target cooks… target chefs… target kitchen lovers… target people who watch cooking shows…”

That era is gone.

Not because it didn’t work, but because platforms now make the decisions for you.
You set your ad, choose location, maybe age range — and the algorithm says:
“Relax, I’ll find your people.”

And yes, it works.

But here’s what most people miss:

👉 Targeting still matters.
It just doesn’t happen inside Ads Manager anymore.
It happens inside your creative.

The algorithm finds people.
Your message decides who responds.

If you sell to mothers, your content should sound like something only a mother would stop for.
If you sell to freelancers, they should hear themselves in your headline.
If you sell kitchen wares, start with:

“If you cook every day, you’ll understand this…”

Instantly, the right people lean in.
They feel seen.
The algorithm notices—and goes to find more of them.

That’s the new targeting.
And it’s powerful.

Don’t try to speak to everybody.
Speak to your person.

Ads that feel like a mirror win.

Use their language.
Their reality.
Their frustrations.
Their hopes.

This isn’t just marketing.
It’s connection.
It’s understanding the human behind the data.

And today, that’s your real leverage.

If you want to build muscle, lift weights.
If you want to run better ads, speak to real humans.

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