PurpleFire Entertainment

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝘁𝗼 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲𝘀 𝗼𝗳 𝗔𝗟𝗘𝗖 𝟮𝟬𝟮𝟲.

ALEC is shaped by the voices, insights, and experiences of those working across Africa’s live entertainment ecosystem.

We appreciate the time, perspective, and contribution each of you brought to this first edition.

More than that, you helped move the conversation forward, challenging ideas, sharing knowledge, and contributing to the work of building a more connected and sustainable live entertainment industry across the continent.

www.alec.africa⁠



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SAVE THE DATE

Africa’s live entertainment industry is coming together.
ALEC convenes the professionals shaping touring, festivals, venues, production, and live experiences across the continent.

Location: Johannesburg, South Africa
Dates: March 5–7, 2026

Register at www.alec.africa and follow for details and updates.

We’re Building the Future of Live Entertainment in Africa, and We Want YOU!

The journey to the Africa Live Entertainment Conference (ALEC) has begun! We are assembling a powerhouse team to make it unforgettable.

We’re hiring passionate, result-driven leaders across:

1. Programming & Content
2. Marketing & Communications
3. Finance & Administration

If you’re bold, creative, and ready to shape Africa’s live entertainment story, this is your chance to be part of history. 💜🔥

Apply now: Send your CV + short motivation to [email protected]

Tag someone who should be on this dream team. 👇🏽

Myth-busting time! We're tackling some popular misconceptions and giving you our honest take! What are some live event myths you've come across? Your turn 👇🏽