GSLEY
Share
03/12/2018
Don't expect to see a change if you don't make one. Go out there and effect the change you want to see.
01/12/2018
Hello December!
Before you set out to develop your digital strategy for your campaign, you should be able to ask and answer the following questions;
1. What is My(Business /Brand) Story?
What informed your brand? What is the motivation behind your business? Why did you set up? What problem does your business solve?
2. What is the Business Objective?
Answering this question should give you a clear understanding of what you intend to achieve at the end of your campaign. This will also help you measure the success of your campaign.
3. Who Is My Target Audience?
Most marketers waste money without getting desired results because they don't really know who their audience is. Understanding your TAs and their touch points will help you craft winning communication and place this communication on the right media (digital or traditional).
4 What is My Unique Value Proposition?
Having your UVP at the back of your mind helps you define your brand and differentiate it from your competitors. You will be able to better leverage your competitive advantage when communicating your brand.
Answering these questions may mean that you have to think critically about what your brand represents. Don't hesitate to ask your clients, staff and even friends for their honest perception of your brand as their perception can be different from what you think your brand represents.
You can also get in touch with us for your strategic brand development and management.
31/10/2018
The Content Marketing Life Cycle:
1. Research and Insight: As with any meaningful form of marketing, knowledge of your business and the clients you target is very important.
2. Setting Your Objectives: Clearly state what you want to achieve with your content marketing campaign. This will ensure that you do not deviate.
3. Content Strategy: How do you intend to achieve your objectives?
4. Content Creation: Develop the content as suited for your strategy
5. Publishing: Publishing your content through various channels suited to your strategy. Always ensure that your content format works for the channel/media.
6. Engagement: Your audience will have comments, questions, corrections and reactions to your content. Always ensure that you acknowledge & reply.
It is important to note that you need to be able to analyse your audiences reactions and engagement with your content and optimise your campaign to achieve better results.
For more on content and Digital marketing, send us a mail at [email protected] or WhatsApp (+234 815 788 0889).
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
14 Babatope Street, Aguda, Surulere
Lagos
23401
Opening Hours
| Monday | 08:00 - 17:00 |
| Tuesday | 08:00 - 17:00 |
| Wednesday | 08:00 - 17:00 |
| Thursday | 08:00 - 17:00 |
| Friday | 08:00 - 17:00 |
| Saturday | 10:00 - 03:00 |
