TetraCreative

Space is the area around or between elements of design. It can be used to separate or group information.

Effective use of space helps give the eye a rest; define importance; lead the eye through a design and more.

Size is simply how small or large a design object is. This element of design is used to define importance, create visual interest in a design (via contrasting sizes), attract attention and more.

Shape is any element that you use to give or determine form. Shapes also communicate ideas.

Shape helps to sustain the reader's interest. Shape is also used to organize and separate a part of text or as a conceptual tool.

Odd or Uncommon shapes can be used to attract attention.

There are three basic types of shape: Geometry (triangles, squares, circles etc), Natural (leaves, animals, trees, people etc), and Abstract (icons, graphical representations, etc).

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Off-colors, or color casts are a well known problem in digital photography. In digital imaging we can use the white balance (WB) settings to deal with this problem. Choose “auto” or the proper WB settings for the scenario. For example, an indoor photograph tends to look orange because the incandescent (tungsten) light bulb emits “warm” or orange light. The tungsten setting devised for this scenario will add blue to balance it out.

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