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Selling to women means touching their feelings, not just talking about money.

When a woman feels broken inside, she wants a product that makes her feel whole again.

Many men who sell products make a mistake.

They talk too much about numbers and tests.

“Proven to remove wrinkles by 40%.”

She doesn't care about that.

What she cares about is this:

“Do you feel sad when you see lines on your face?”

That touches her heart.

That is the real trigger.

I beg thee...SELL EMOTION!

Audience awareness level and market sophistication are important.

The former helps you know what your audience knows.

While the latter gives you an insight on the product your target audience have seen before in the market .

This reshapes your sales message.

It's a big crîme not to know this as a direct response marketer for DTC and ecom brands.

This helps you craft sales message that will resonate with your target audience.