Rahmon Knows Copy

No two ways up, it's either you INNOVATE or DIE.

You've just gotta do one.

Find a WAY or fade AWAY.

It's too dangerous to be idle

𝐇𝐞𝐫𝐞'𝐬 𝐇𝐨𝐰 𝐲𝐨𝐮 𝐂𝐚𝐧 𝐒𝐨𝐥𝐯𝐞 𝐘𝐨𝐮𝐫 𝐜𝐨𝐩𝐲 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦.

To craft a crazy headline that will pump in money, you need to ask yourself the question that what do your prospects want - , ?

The purpose of headline is to get enough attention to make the reader read the next sentence.

To arouse the reader's subconscious.

And to get the best out of your headline without having to test hundreds of them, you'd want to let your headline fill in these 3modes of persuasion
✅ WANT
✅ FEAR
✅ NEED

Your headline should be able to address either the fear, want and need of your target audience to be able to get them in their guts.

It should address what is already going on in their heads - apparently, what keeps them up at 1a.m

It could be something they WANT badly, something they FEAR to lose or rather something they NEED at the very moment.

If your headline can't answer this in a jiffy then chances are, your Copy aren't gonna convert.

Here's a simple formula you can use to come up with a throat grabbing headline......

📌 VERB + PROMISE + WITHOUT

e.g; Stop your dog from peeing in the house without lifting a finger

- Easy New way to lose 60 lbs without starving yourself of your favourite food.

- Hot To Make $1k/month with the 3steps income system without losing your mind

- Get 6 pack abs without running 6hours a day.

Here are a few examples of how you can craft headlines that stop your target audience to read your Copy futher.

And if your Copy is been read till the Call-To-Action button backed with a good unique selling proposition, the rate at which your Copy will convert will marvel you.

Remember, it all start with writing a jaw dropping headline.....

Need a Copy that speaks directly to your target audience from headline to closing that gives you a 75% ROI conversion rate?

Send a DM and let's see if we are good fit to work together

𝑯𝒐𝒘 𝑨 𝑺𝒊𝒏𝒈𝒍𝒆 𝑯𝒆𝒂𝒅𝒍𝒊𝒏𝒆 𝑻𝒆𝒔𝒕 𝑪𝒂𝒏 𝑰𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒀𝒐𝒖𝒓 𝑺𝒂𝒍𝒆𝒔 𝑩𝒚 500%… 𝑰𝑵𝑺𝑻𝑨𝑵𝑻𝑳𝒀

Before you think of bringing down that offer from the market place probably because it's not converting as expected,

I'd like to ask you, have you carried out a "Headline Test"?

If not, then that may be that's all you need to do to make the sales start coming in.

As a Direct Response Copywriter and Marketer who's written blockbuster promo for businesses in the biz op, Financial, health and self development.

I've found out that sometimes, tweaking your headline in your Copy is all you need to do to start seeing your cart filled with orders or your calendar booked for the months.

Headline is the most important part of your promo because some people don't read past the headline - the moment your messages say "stop reading me" through your headline, know that they're gonna stop and go do other things with their time (even if you have the greatest offer ever).

Your headline which is a part of your "LEAD" in a promotion, and the first part to be read by your audience is where the Big Marketing IDEA of your product will is embedded and if it doesn't strike the deal in seconds of reading it then consider your Copy a-dead-on-arrival one. One that will not sell a jerk.

In order word, you have to spend a lot of time on your headline before you click that launch button or rather, test as many as possible and see the one that convert best. Remember the goal is to make sales.

If you're currently running a promo and it's not seem converting as you expect it to then consider twisting the headline and see how that performs until you get your desired result.

And if you don't know how to go about this or you're even confused what to do then I can help you. If you need help with your current or new promo then feel free to send me a DM and let's see if we're best fit to work together.

Inspired by Jim Edwards

𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝑫𝒆𝒂𝒓 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒐𝒘𝒏𝒆𝒓,

𝑫𝒐 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 𝒂𝒏 𝒆𝒎𝒂𝒊𝒍 𝒍𝒊𝒔𝒕 𝒐𝒇 𝒐𝒗𝒆𝒓 3000 𝒔𝒖𝒃𝒄𝒓𝒊𝒃𝒆𝒓𝒔 𝒃𝒖𝒕 𝒚𝒐𝒖'𝒓𝒆 𝒏𝒐𝒕 𝒔𝒖𝒓𝒆 𝒉𝒐𝒘 𝒕𝒐 𝒕𝒖𝒓𝒏 𝒊𝒕 𝒊𝒏𝒕𝒐 𝒑𝒓𝒐𝒇𝒊𝒕... 𝑷𝒓𝒆 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚, 𝒅𝒖𝒓𝒊𝒏𝒈 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚 𝒂𝒏𝒅 𝒑𝒐𝒔𝒕 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚?

𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖!

Right now, I’ve got fresh new ideas that I’m sure can help any business to outsell their competition in the next 30 days (especially in the eComm space)…

Without shamelessly competing on price that leads to high revenue but low-profit margins.

A little about me...

I've written copy for 5,6,&7 figure brands like Digistore24, Webinar experts, SMC by Depesh Mandalia, etc.

And I've jumped on a couple of calls where I advise business owners on how to get better results from their email lists......

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As you can pay weekly.

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It doesn't end there.

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You’ll be getting my full service for week 4 at zero cost.

Here's what you get every week...

I will…

✅ Optimize your email funnel ahead of Black Friday.
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✅ Build excitement ahead of BF sales (It’s not by "announcement" only).
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𝐁𝐨𝐧𝐮𝐬: I share with you how to leverage your social media to increase your Black Friday sales while also converting tons of your followers to email subscribers.

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Remember Black Friday is at your doorstep. Delay is dangerous.

In the last two of my previous posts, I talked about how to perfectly use storytelling in your Copy if you desire a good conversion rate.

I have talked about how you need to make your story a Conversation Interactive one and how you need to make it a solution Enthusiastic one. You may need to read my previous articles to get the gist.

The next I want to talk about is why you need to Call out your target audience using BULLET and FASCINATION.

You see, another powerful tip to use in converting more readers to buyers is to call your readers out using a bullet point and fascination.

Call them out such that they'd know you're talking to them persay and not the other guy.

For instance, you can mention their problem specifically. E.g

"ONLY WHO CAN NOT DO MORE THAN 1 ROUND CAN TAKE THIS"

In the same Gary's Ads we've been dissecting. He did the same thing too.

Gary wrote:

Who Need This Secret?

— Are you a sales man who need more leads?

— Are you a house wife about to get a divorce who need a simple way to make alot of money?

— Do you have a furniture store, restaurant, car dealerships, hot dog stand, or some other type of establishment you'd like to see swamped with customers?

And Gary continued calling out his target audience, and on and on.

Remember Gary was trying to sell his book "HOW TO MAKE MAXIMUM MONEY IN MINIMUM TIME"

What Gary did in that aspect is powerful. He called out people who he knew needed his product and he quickly profer solution immediately.

With the bullet and fascination, he was been specific, and that will make his Copy convert more.

The lesson here is, always call out your target audience in your story using bullet and fascination maybe by pointing out there problem or maybe showing them the future pacing (what their future holds for).

If you do this in your marketing message, chances are you convert more one time readers to instant buyers. And you'd always want to use story in your letter having seen the great results it pull.

If you need help telling your brand story to make maximum money for you in your next campaign, you can do well to let me know in the DM and I will see how I can be of help.

Connect with me for more valuable tips on Copywriting, sales and marketing.
Abdulrahmon Alonge

STORY TELLING in a marketing message is good and yeah the best type of Lead any Copywriter could ever hope to use in his letter to speed up conversion rate.

However, as good as storytelling is, if your story doesn't tick this box, consider it D.O.A (Dead On Arrival).

And this is not me saying it from my head, rather it is what I've seen work for Legendary Copywriters. And as such, it's an integral part of storytelling in Copywriting.

When you're writing your story, you must make it a "SOLUTION ENTHUSIASTIC" one.

Whatever message you're passing across in your story, if it doesn't show the solution you later found and how you did find it then your story will end up not selling. It just gonna end up with "wow" "ha" "eyah" "sorry dear"

Here is what I mean. if you're telling a story of how you almost died of Typhoid in your youth age but later being saved.

You need to tell how you were being saved, how one thing led to the other and how you finally escaped the untimely death Typhoid might have given you.

If your story is about how you nearly got jailed because of debt.

Tell your audience the solution you later found to escape been imprisoned.

And on and on.

When Gary Harlbet was telling his story of how he escaped been a broke ass Man when he was living in Ohio in his Sales Letter used to sell his book - HOW TO MAKE MAXIMUM MONEY IN MINIMUM TIME. The Sales Letter was "The Amazing Money-Making Secret Of A Desperate Nerd From Ohio.

Gary tried to show his audience how he found the solution to his brokeness.

Here is what Gary did: Gary said;

"oh yeah, I didn't care. I still thought I had a good idea and I typed up few of my letters and started mailing them out, and guess what? People did start sending me money and I used that money to mail more letters which brought in even more money. And so on.

before I was finished, that simple letter pulled in MORE THAN 7.3M REPLIES".

And Gary went on... What Gary did there was very powerful. It'd make his audience know his thought process how he escaped been a broke Man called a desperate Nerd.

And what gives? That very Copy sold about 3M of the book he was selling with the story.

The bottom line is this: if your story doesn't show your readers how you were able to come by your solution and how it truly saved your ass, then your story will not sell no matter what.

In other words, always make your storytelling a solution-savy one if you want it to convert

Lastly, if you can't do this yourself in your marketing message. You should consider hiring a Storytelling Copywriting expert to help you just so that you don't end up burning your Ad budget.