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In Mass communications there's a theory called: "Diffusion of Innovation Theory"

It focuses on how innovation spreads gradually amongst the masses. -------------------------------------------------------------------------------------

Innovation is usually characterized by new ideas, a change or break from the norm and not every member of a society embraces it on arrival. Instead, innovation tends to be adopted over some time in sequence.

The adopters of innovation can be largely grouped as follows:

Innovators -2.5%
Early adapters - 13.5%
Early majority -34%
Late majority -34%
Laggards - 16%

Which group do you think is most likely to be successful entrepreneurs?

Watch out for the next post.