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The global e-commerce sales reached $5.8 trillion in 2023. As the sector continues to expand, projections suggest a 39% increase, pushing the total to about $8 trillion by 2027.

To ensure that you benefit from the expected growth, you need to consider the following key CRO factors for e-commerce:

1.) Site Speed: Your online store speed is critical to conversion. According to Hubspot, ecommerce sites that loads within a second converts 2.5x more visitors than those that loads in 5 seconds. And if your site takes more than 5 seconds, then the conversion drops further:

40% of online users will leave a website if it takes more than 3 seconds to load.

About 70% of users say that speed impact their willingness to buy.

2.) Trust Signals: Trust booster like SSL, reviews, testimonials and secure payment icons all impact customers decisions to buy.

- 93% of consumers say that online reviews influenced their purchase decisions. - Fera

3.) Great Product Page Copy: Effective product copy has the power to persuade customers that your product is the ultimate solution to their needs, driving sales and conversions. On the order hand, a poor copy can cause potential customers to abandon your store.

4.) Mobile Friendliness: Current global stats for mobile internet users is over 60%. In Africa, it is 75+% while in Nigeria it is 86+%. If you run your e-commerce store in Africa, mobile responsiveness is critical to your success.

According to WebFX, 61% of consumers say they are more likely to purchase from mobile-friendly sites.

5.) Product Pictures: Product images on your site are more than just aesthetics; they say alot about your brand. High-quality product images put visitors' minds at ease, confirming they have found the perfect item.

According to Baymard's large-scale usability research, 56% of users immediately engage with product images upon entering an e-commerce product page. But low-quality or unzoomable images resulted in a substantial rise in cart abandonment rates, causing low conversions.

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