Real Estate Marketing Hack

HOW TO IDENTIFY YOUR POTENTIAL CLIENT.

The big question is how do you identify those with fat pocket who will be ready to buy the property you want to sell?

Once you know the answer to this, half of your problems have been solved.
So, without going through the corners,
The way to go about this is through a process called “AUDIENCE QUALIFICATION”.
This is the process where you separate the men from the boys.

A lot of realtors fail to qualify their audience, and that is why they complain about meeting the wrong sets of people.

First, you need to understand that your potential clients for those Jaw-breaking Luxurious properties are people with a very significant amount of Money in their pockets.

They are not the regular doctors, lawyers, bankers or engineers out here.
I’m not saying doctors and lawyers don’t have enough o.
But it's just a tiny fraction of these people that have what it takes...
Your potential clients are the BIG business men and politicians, because these people are heavily loaded.
So, if you are promoting one of those very high-end properties, they are the ones you should approach.
Now listen, if you are trying to push properties that are not very high-end, you should consider a higher percentage of people in the middle class.
Don’t just focus on the big men.
Your clients are among the regular people as well…
The mistake some realtors make is that they completely ignore other classes of people and focus all their energy on getting to the people at the top
You have to apply different strokes for different folks.
Qualify people based on their pockets and present the appropriate property to them.
Now that we know the people we are interested in; how do we get across to them?
We get across to them by targeting them based on their lifestyle.
What do they wear?
Where do they go?
What do they spend on?
What makes them happy?
What do they do for a living?
What type of car do they have?
How often do they Travel?
Where are they Traveling to?

The answer to these questions is what you use to streamline your targeting and get your message across to them.
This is not all that there is to it, this is just the beginning...
and I will explain more about it.
But first, I want you to digest and understand this one

The Goal is put the right message in front of the right audience