TESAB Creativity

Focusing on the value ( money) you want to get from your clients shows that you are not concerned about their needs and you might end up loosing the sale

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Brand personality is the intellectual, emotional and behavioral patterns unique to a brand and consistent over time. Your brand personality is how you will relate to your brand if it were a person.
People want to approach brands that are better at interacting with them and can bring solution to their concern and problem as well as bringing pleasure and luxury to their life.

Always look for something that makes you stand out from the competitor

It makes you unique and help you earn more sales