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What is an internet cookie?

An internet cookie, also referred to as a browser cookie or HTTP cookie, is a small file which is stored on a user’s computer when they access certain pages on the internet.

Cookies store information about an internet user’s browsing habits and provide this information to the depositing website to allow it to provide customised content, or anything else that can be accomplished by storing text data on that user’s computer.

For example, shopping websites such as Amazon or Argos use cookies to recognise a user’s devices and preferences in order to display the contents of the user’s ‘shopping basket’ from a previous visit to that website.

Cookies do not require personal information for these purposes and (in most cases) do not personally identify internet users.

There are a many different types of cookies:

Normally, people refer to just two types; Session and Persistent, but in practice, there are eight different types, or more accurately, eight different purposes that cookies perform.

Read more : http://danieldlaine.com/danieldlaine/2012/05/21/what-is-an-internet-cookie/

8 reasons why your business NEEDS a professional website!

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!

6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

7. A WEBSITE SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money

8. IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

------ http://www.kazdesignworks.ca/8reasons.html ------

Point of sale (POS) can do some incredible things for your retail business and can help you to improve your Business. It tracks inventory, creates accurate pricing, and generates reports in seconds .The right POS system will give you a new level of control over your operations, increasing efficiency, boosting profits, and helping you fine-tune your business model and growth.

Switching from a traditional cash register to a computerized POS system is a bit difficult task - but many factors to consider and some pitfalls to avoid. However the Return Of Investment (ROI) and benefits to your business can really make it worth your time and effort.

POS system saves money, provide productivity gains, increases efficiency and accuracy in database, and can cut down the amount of time you spend away from the primary focus of your business. Less time with more productivity