Babybear

‘Thula Sana' is a deeply iconic, traditional South African lullaby originating from the Zulu culture, reflecting the African oral tradition where lullabies are often used not just to soothe babies, but to introduce rhythm, language patterns and early emotional bonding through repetitive vocal sounds and simple melodies.

A mother’s touch & her lullaby are the first comforts a child knows & right after that… comes Babybear, sourcing the best products from around the world that are soft & gentle on your baby.

Our latest commercial series is inspired by some of the world’s most sung lullabies & is voiced by one of Hollywood’s most loved voice artists, Victoria Lynn Carroll.