Global CEO Magazine

Marian Lee Driving Netflix’s Global Marketing Strategy

In an era where brands compete not only for market share but for attention, relevance, and cultural influence, Marian Lee has emerged as one of the most respected marketing leaders globally. As Chief Marketing Officer of Netflix, she represents a new generation of executives who combine data, creativity, and global insight to build enduring consumer connections...
Read More: https://globalceomag.com/marian-lee-driving-netflixs-global-marketing-strategy/

AMDISA Executive Director C. Ramakrishna Engages with Sri Lankan Academic Leaders During PIM-Facilitated Visit

The Executive Director of the Association of Management Development Institutions in South Asia (AMDISA), C. Ramakrishna, visited Sri Lanka as part of a programme of engagements with Deans and Heads of leading universities, facilitated by the Postgraduate Institute of Management (PIM).

During his visit, Ramakrishna also called on Global CEO Magazine, where he participated in the magazine’s Leadership Dialogue series. He shared his perspectives on leadership, management education, institutional collaboration, and the evolving role of higher education in developing future business and public sector leaders across South Asia.

The discussion was conducted with Dr Samantha Rathnayake, Senior Lecturer at the Postgraduate Institute of Management, and explored emerging trends in management education, regional academic partnerships, leadership development, and the importance of strengthening collaboration among higher education institutions.

AMDISA plays a significant role in promoting excellence in management education, research, institutional capacity building, and knowledge exchange across South Asia. Through its network of universities, business schools, and management development institutions, the organisation continues to encourage innovation, academic excellence, and regional cooperation.

Ramakrishna’s visit to Sri Lanka provided an opportunity to strengthen ties between AMDISA and Sri Lankan universities while fostering dialogue on the future of management education in an increasingly interconnected global economy.

The visit also highlighted the importance of collaboration between academia, industry, and leadership platforms in developing globally competitive professionals capable of addressing contemporary economic and organisational challenges. Such engagements contribute to advancing leadership excellence, enhancing academic standards, and promoting knowledge sharing across South Asia, reinforcing Sri Lanka’s growing role in regional management education and professional development.

EDB and Germany’s IPD Renew Partnership to Expand Export Opportunities for Sri Lankan SMEs

The Sri Lanka Export Development Board (EDB) and Germany’s Import Promotion Desk (IPD) have signed a renewed Memorandum of Understanding (MoU), reinforcing their long-standing partnership to strengthen Sri Lanka’s export sector and improve market access for export-oriented small and medium-sized enterprises (SMEs).

The agreement was signed in the presence of Dr. Julia Bellinghausen, Head of IPD, alongside Mr. Marcus Schwenke, Director of International Markets at the Federation of Wholesale Foreign Trade and Services (BGA), Ms. Stephanie Weber, and other senior IPD representatives.

Speaking at the event, the EDB described the MoU as a significant milestone in a collaboration that began in 2019. Since then, IPD has played a pivotal role in supporting Sri Lankan exporters by providing access to European markets, strengthening export capabilities, and enhancing international competitiveness.

Dr. Bellinghausen reaffirmed IPD’s commitment to fostering sustainable partnerships that enable SMEs to meet international market standards and build long-term commercial relationships. She emphasised that IPD would continue supporting Sri Lankan exporters through technical expertise, capacity-building programmes, consultancy services, and stronger market linkages across Europe.

The partnership has generated notable results, particularly in the natural ingredients sector, where exporters have benefited from market intelligence, buyer connections, participation in international trade fairs, and export readiness initiatives. It has also supported women-led export enterprises by creating greater opportunities for international market participation.

Under the renewed MoU, the EDB and IPD will collaborate on trade promotion, exporter development, institutional capacity building, business matchmaking, and women’s entrepreneurship initiatives, further strengthening Sri Lanka’s integration into global value chains and enhancing economic cooperation with Europe.