The Brand Project
Share
17/02/2026
š¤
When the work ethic is strong, but the past is stronger.
Itās late, youāre cutting fabric from home, you forgot the weightsā¦ So you reach for the most honest solution: your past. š¤£š·
08/06/2025
Behind the scenes, from 34 to 35 āØ
I often speak about workālessons, wins, setbacksābut rarely about my personal life. Yet this is what fuels it all: my energy, my rhythm, my why.
Motherhood changed everything. For a while, I didnāt recognize myselfānot in my style, my pace, or even my passions. It impacted my work (for better and worse), but mostly, it pushed me into a deep process of reconnection.
This past year, I gave myself more spaceāto meet the new version of me, to reconnect with the old one, to live more in the present, and to care for myself again.
So hereās to 35. To quiet moments, deep friendships, family time, and letting go of what no longer serves.
Happy birthday to me ā¤ļø
PS 1: Itās June and we are still listening to Jingle Bells
PS2: While looking for the pictures to put, I realized my last birthday and this one I dress up with the same outfit š¤šš«¶š¼
30/01/2025
Weekend getaway with friends, much needed ā¤ļø
As always, I traveled with my from .to.fly! Not because I did it, but it was the best carry-on substitute, rain coat, and windbreaker! š
Hey VIPs! š
I wanted to share a quick video update with you all to keep you in the loop about the exciting progress we're making with FlyOn Jacket as we get ready to take-off TOMORROW!!!!!
I know youāre all as passionate about this project as me and my team are, so Iāve broken down the video into sections for easy navigation. Whether youāre curious about the sustainability efforts, materials weāve chosen, or the importance of working with the right factories, feel free to jump to the part that interests you most! Hereās the breakdown of whatās covered:
0:00-0:25 Greeting
0:25 - 0:40 RFID Blocker Update
0:40 - 1:20 Reason and Importance of the video
1:23 - 2:00 Sustainability | Materials
2:00 - 3:40 Material: Cotton | Why it wasnāt a good option to make the jacket
3:40 - 6:40 Material: Polyester | Recycled and Upcycled Seaqual
6:40 - 11:00 Factories: Why is the most important part
11:00 - 11:13 Closure
Thank you so much for being part of this journey! Your support and feedback mean the world to us as we continue to refine the FlyOn Jacket. Feel free to drop your thoughts or questions belowāIād love to hear from you! š
And remember to follow our Kickstarter page to day notify on the day of the launch and future updates: https://www.kickstarter.com/projects/weartofly/flyon-the-travel-jacket-that-packs-5-days-of-clothes?ref=discovery&term=flyon%20jacket&total_hits=1&category_id=28
Hi friends, unfortunately I couldnāt make it Live amfor technical reasons, but this is an UNEDITED video on how to pack FlyOn. I also show you how the SmartTote works š
I am curious to know read your questions in the comments.
Remember we are launching September 24th and your VIP discount is only during the first 24H We are gifting you a SmartTote, whenever you decide to purchase (please DONāT add it as an Add-on during check-out!!!).
See you Monday to tell you about our sustainability initiatives!
Have a great weekend š«¶š¼
