Graphic Design FM

Hi, I’m Federica 👋

I’m a bilingual Brand Designer with 10 years of experience and a genuine love for what I do.

Design isn’t just my job, it’s my way of life. It’s how I think, how I see the world, it’s who I am. Part of that means always learning, reading, and challenging myself to grow. Books have played a huge role in my development as a designer. They’ve helped me sharpen my thinking, evolve my approach, and stay inspired.

Ever since I stepped into my first studio job, I’ve been drawn to the idea of building a design library, something that fuels new ideas and pushes me forward. From typography to brand strategy, marketing, and psychology, learning not just design principles but how people make decisions has become central to how I design.

I truly believe that no matter how long you’ve been in this industry, learning should never stop. There’s always more to explore, and that’s what makes this work so exciting.

Photo:

🌟Project Showcase: Exsel Group Rebrand 🌟

When it comes to rebranding, it’s about more than just a fresh logo; it's about crafting a visual identity that resonates with the company's vision and values. Exsel Group is a growing company seeking to elevate its brand presence across all touchpoints. The project involved everything from designing versatile logo variations to creating a modern, user-friendly website, ensuring that the brand’s identity is strong, consistent, and ready to stand up to industry competitors.

My creative process always begins with understanding the client’s needs and aspirations. For Exsel Group, this meant diving deep into their mission to provide bespoke solutions for Defence and civilian applications. This understanding informed every design decision, from the high-resolution wireframes that laid the foundation for the new website, to the meticulous attention given to how the logo would look on different media, from uniforms to conference rooms. Mockups played a crucial role in this process, allowing us to see how the brand would come to life in real-world scenarios.

The result is a cohesive brand experience that not only looks visually appealing but also reflects Exsel Group's professionalism and innovation. From branded stationery to digital platforms, every element was designed to reinforce the brand's identity, ensuring that every interaction with the company leaves a lasting impression.

Visit my website to see the full project:
https://graphicdesignfm.com/portfolio-items/exsel-group-rebrand/

🌟 Project Showcase: NAWT Logo Design 🌟

Reflecting on a personal project from a few years ago: rebranding the National Animal Welfare Trust for their 50th anniversary. It was a rewarding challenge to design a bold and fresh logo that aligns with NAWT’s mission. From initial sketches to final marketing materials, this project was a journey of creativity and passion. 🐾✨

Check out the new logo across various applications and see how it enhances NAWT’s visibility and impact.

Explore the full project on my website graphicdesignfm.com