Destination Florence

A quiet ritual, repeated for over five centuries, still lives in the heart of Florence. 🌸

Every May 23, La Fiorita takes place in Piazza della Signoria, commemorating the death of Girolamo Savonarola. Petals and flowers are laid on the exact spot of his ex*****on, a gesture first made the day after 1498 and carried on ever since.
A historical procession crosses the city, ending with petals scattered into the Arno from Ponte Vecchio, turning memory into a collective act that blends history, reflection and tradition.
A simple gesture, but one that still speaks across centuries.
Read more on our website: https://www.feelflorence.it/en/experiences-itineraries/fiorita
Città di Firenze

A weekend where creativity takes shape, quite literally. 🏺

On May 23 and 24, Buongiorno Ceramica returns, turning towns and workshops across Italy into open studios celebrating the art of ceramics. For 48 hours, artisans, designers and makers welcome visitors into their world, sharing techniques, stories and centuries-old traditions.

In and around Florence, places like Montelupo Fiorentino, Impruneta and Sesto Fiorentino become part of this widespread festival, with exhibitions, live demonstrations, guided visits and hands-on workshops for all ages.

An invitation to slow down, get your hands in clay, and discover a craft where tradition and innovation meet.

Comune di Sesto Fiorentino Comune di Impruneta Città di Firenze Comune Montelupo Fiorentino