Data Insight

Marketers are wasting millions “optimizing for Google”… While early adopters are optimizing for LLMs. The real decision-makers of 2026.

This isn’t SEO. This is influence engineering… and it’s already rewriting buyer behaviour.

Broken down step-by-step.

📌 Bookmark this you’ll be talking about it in 6 months.

📌data-insight.org/llm-modeling-for-buyer-influence/

Fantastic insight into the psychological impact in marketing. Great interview and relevant in addressing the art of influence.

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165 Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t...

Did you know that 'top performing' eComm brands change their paid social creative content 40% more often than 'bottom performers' and their ad creative helps give them has a lower ad cost by an average of 35%.*

That's huge. That means 35% more effective marketing just by focussing on your ad content.

We are OBSESSED with ad content and creative testing.

Here is our checklist of TWELVE elements we want to see in the creative to give an account the best chance of success

1. A wide variety and types of content being tested - at least 6-7 ads should be live in your ad library, with a number of creative tests being run at any one time.

2. Mix of creative types - we want to see video, static and carousel being tested

3. People/lifestyle images used in at least some of the ads

4. Social proof and reviews - both video and written testimonials and press quotes in ads still go a long way to convincing consumers to trust you.

5. Indisputable proof that your product works - this could be UGC videos, explainer videos, before and afters - anything that makes it utterly convincing that your product gets the job done.

6. Clear explanation of benefit of your product (rather than features)

7. Agitation of pain-point your product solves -> clear articulation of transformation

8. Ad elicits emotion - be it through music, storytelling or messaging

9. Use of story-telling ‘I was struggling with X, then I found Y, it changed my life’

10. First person creative as told by your customer - eg. the journey of how they found your product, a day in the life of your product - 1st person ‘TikTok style’

11. Offer positioning - is the offer unique and compelling, urgent and scarce?

12. Thumb-stopping, pattern-interrupting or surprising imagery or video

📌 TALK AS YOUR TARGET DOES

If you wanna grab your target's attention with your content, especially copywriting, you have to use the same language of your potential customer.

Think about headings or CTAs: your target has to immediately understand you're solving his problems. The key is starting from language.

How to find how your target talks?

1. ✅ Use AnswerThePublic to find which sentences and questions people search online related to the problem you're solving.
For example:
--> "why head ache after crying"
--> "are head ache sign of pregnancy"

2. ✅ Use Semrush to find all related questions to your main keywords
These are questions people search on search engines
For example:
--> "how do naps help with head aches"
--> "when you have a head ache and cant sleep"

3. ✅ Go on YOUTUBE and look for related videos to your main topic: which are titles and descriptions?

4. ✅ Go on AMAZON: which words and phrases people use in theirs reviews?

5. ✅ Analyze discussions and comments in social GROUPS (Facebook groups, Linkedin groups) and hashtags on Instagram

▶ Create your own list of copywriting, keywords and sentences of your target and use them in your:
▪landing pages
▪headlines
▪ads
▪CTAs
▪titles and descriptions on Youtube
▪organic social posts

You'll start creating the basis to create content that converts more and more.

P.S. These are also useful methods to find new content ideas.